Owner and head chef, Carolina Molena, wanted the logo for her new cafe to reflect her core principals of clean eating. The Whisk uses only wholesome organic ingredients, seasonal produce, unbleached flours, non-refined sugars, healthy oils- like coconut- and plant based cheeses. All menu items are sourced locally (when possible) and made fresh from scratch.
I wanted the logo to have a "modern rustic" feel that could easily be applied throughout various marketing assets. We printed her business cards on 100% recycled kraft stock and her promotional t-shirts are printed on 100% organic cotton to reinforce the consistency of her brand and ideals.