As Art Director of the weddings vertical at Minted, I collaboratively develop creative concepts as well as visual direction, mood and tone for creative assets across multiple channels from email to onsite and social. I also craft and direct compelling photo shoots rooted in strategic thinking and oversee and mentor a team of designers in order to inspire them to consistently deliver high quality and design forward work. Selected works include: developed and managed creative for 2021 Wedding Invitations: Color Edit campaign, creative direction and design execution for Follow Your Passion, an in-box newsletter highlighting various Minted Artists, concept and design execution of an AB test for paid social, design direction of the partnership between minted + BRIDES, directed photo shoot and designed ads for our evergreen save the date and wedding invitations campaign, worked closely with minted’s Employee Resource Groups (ERG) to design and illustrate icons that represent each group and partnered with senior creative leadership to design and illustrate the minted PRIDE t-shirt for 2021.