Served as a Senior Creative Leader to establish custom identity rebranding Pottery Barn’s “Small Spaces” category. Out team authored branding guidelines, designed a new logo and created a unique, modern look and feel that informed layout across multiple platforms including catalog, digital and direct mail collateral.
In close collaboration with the Senior Creative Team at Pottery Barn I worked to refresh the Wedding Registry campaign. Building off the new creative strategy around special “Moments” I partnered with the various teams, working within the allocated budget parameters, to establish the new art direction for the campaign, design a new logo for the overall platform, and develop original photo copy corresponding with each “Moment” we were bringing to life.
Owner and head chef, Carolina Molena, wanted the logo for her new cafe to reflect her core principals of clean eating. The Whisk uses only wholesome organic ingredients, seasonal produce, unbleached flours, non-refined sugars, healthy oils- like coconut- and plant based cheeses. All menu items are sourced locally (when possible) and made fresh from scratch.
I wanted the logo to have a "modern rustic" feel that could easily be applied throughout various marketing assets. We printed her business cards on 100% recycled kraft stock and her promotional t-shirts are printed on 100% organic cotton to reinforce the consistency of her brand and ideals.
Ingrid Thomas contacted me with a request: a logo for her small yet growing family farm. She wanted a simple design, which would be ubiquitous to the property and farm. Their house is a sprawling ranch/cape cod design which they plan to turn into a bed and breakfast on a farm where they raise heritage animals and grow their own food.
Hadleigh Grange means "a farm with meadows on high grounds" and Ingrid wanted the logo to represent the heritage character of her land. Using a rustic font mixed with hand drawn floral elements, I created a logo with a relaxed yet defined feel that will easily be adaptable to packaging for future Hadleigh Grange goods such as eggs, yarn and honey.
I work closely and directly with small business owner Judy Douglass to meet her needs as her company continues to grow. To increase brand awareness and promote her delicious, homemade cakes I designed a simple yet bold logo to stand out against her modest packaging. In addition to the logo + packaging, I also design all of her marketing materials for print and web as well as provide art direction for photo shoots.
A sampling of Custom House Portraits I design individually for clients.
I was challenged to create a unique style and brand to differentiate Little Rock Urban Farms from its competitors. In close collaboration with owner, Chris Hiryak, I designed and lead production for the logo + all promotional and marketing materials including business cards, t-shirts, decals, fliers, menus and a custom trailer wrap.
From letterpress to gold foil and everything in between, let JPress Designs create a custom wedding invitation to celebrate your special day.
I started designing wedding invitations over 15 years ago at Kate's Paperie in SoHo (when you had to order out of an book!) and fell in love immediately. My bold, bright invitation designs have been featured on Brides.com and Minted.com. I am confident with my unique style and extensive production experience I can design perfect wedding invitations which you will treasure always.
Fashion savant and consultant Monte Stewart came to me with his idea: bright, bold custom fabric belts that appeal to the young at heart. He wanted his company name and logo to reflect his deep southern roots, while also having an easily recognizable icon to make his branding distinguished and unique.
Whether it's to guide your guests through your unforgettable wedding weekend or to commemorate a special road trip, let JPress Designs design a Custom Map worth adoring for a lifetime.
Wabi Sabi is a concept in traditional Japanese aesthetics constituting a world view centered on the acceptance of transience and imperfection. To instill this concept into his unique line of furniture, owner and woodworker, Marty Speak, creates beautifully crafted furniture out of found and scrap wood, making each piece truly one-of-a-kind.
I wanted to create a logo that reflected this Eastern philosophy with bold yet clean lines that could easily be seared into the wood of each piece as a signature.
A samplings of various illustrations I've done throughout the years.
Todd and Justin Miller, owners of Highbar Trading Co. wanted a logo that was simple and strong - yet different from their competitors. We achieved this goal with a modern shape and bold colors that can be easily represented throughout various marketing collateral.
Fairhaven Treatment Center is a facility for young women and adults to seek help with eating disorders. When they came to me their logo was already developed, but I was able to help them grow by designing complementary elements and guidelines to coordinate with their existing branding.
I worked closely with creators and editors to design logo for Modern Ink Magazine, an online lifestyle magazine. Not only did I design the logo, but I oversaw the layout and design for the first two issues, each over 150 pages of content on style, shopping, travel, books, music and op-ed pieces.
Cyndii Jo Hartley, self proclaimed Mistress of Style, opened the first (and only) Mobile Fashion Truck in Memphis, Tennessee. She wanted her logo and branding to reflect her glamorous, eclectic style and southern roots (her grandmother's nickname for her was "Henny Penny" because she was always fussin' about somethin'!) Mixing rustic and modern fonts and adding distinctly southern icons, I created the logo + branding as well as a custom wrap for her truck and mobile botique.